Once upon a time, brands had 30 minutes of prime-time television to win over our hearts. Today, they have 15 seconds, but the difference is more than just time, it’s psychology. Social Media platforms like Instagram, TikTok, and YouTube Shorts has transformed content consumption, setting short-form video as the new standard for engagement. This has shifted consumer behavior, where 10 to 60 seconds can make or break a brand’s message.   For a marketer, it’s not only about crea