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Stop guessing who is visiting your website and start knowing. Google Analytics 4 (GA4) is premier for tracking website performance, and you can have it fully operational in less time than it takes to brew a pot of coffee. In this guide, I will break down how to setup into a simple process that will lead you to tracking your metrics live in under 10 minutes.   Step 1: Create Your GA4 Account & Property (3 Minutes)   Setting up your "home base" is the first and most critical s

Photo By Tableau In 2026, influencers and small business owners have access to more analytics than ever before, which can cause a sense of overwhelm when analyzing data to grow your reach. Checking likes and impressions isn’t enough to sustain long-term growth in a crowded digital market. To truly scale, you must transform your information into visual stories that reveal where your money and time are working the hardest.   Tableau helps people see, understand and act on data.

Your small business can appear above organic search business can appear above organic search results and competitors’ websites in the local 3-pack, and here’s the trick. The Google Business Profile  (GBP) is a free tool that allows businesses to manage to their online presence on Google Search and Maps and mastering just four key areas of your GBP is essential for local domination and driving foot traffic. Before diving into this topic be sure to read more about SEO in my rec

4 concepts that are essential to know when implementing new techniques into your business strategy.

As a small business owner, you may be brainstorming techniques on growing your reach and engagement on social media.

Photo By Pexels Ever wondered how a company like McDonalds knows a new menu item will be a hit before it’s released? They don’t guess....

Photo By FirstCom Academy What if you could simplify your entire marketing strategy down to four essential steps? Good news, you can....

Photo By Pexels Have you ever thought of how brands like Nike  and Apple  manage to stay consistent? It’s something very simple, but not...

Photo by Pexels Struggling to know where to start when it comes to creating your website? Well, look no further, I am Khedgen Willis, and...

“Short form video isn't new - it has already changed the way we market in general. I'd say that what is trending in short-form now is low...

“More people are getting their information on the go, so packaging and distributing information, in both the form and on the platform your target audience prefers, is a must.

“Marketers potentially could view short- versus long-form content as a funnel. First, use short-form content to get consumers' attention...

“ Having short form video not just as a part of your marketing plan but emphasized in it gives you the best chance at keeping up with the...

"Short-form video has shifted digital marketing from polished and aesthetic perfection to authentic connection. The brands winning today...

Once upon a time, brands had 30 minutes of prime-time television to win over our hearts. Today, they have 15 seconds, but the difference is more than just time, it’s psychology. Social Media platforms like Instagram, TikTok, and YouTube Shorts has transformed content consumption, setting short-form video as the new standard for engagement. This has shifted consumer behavior, where 10 to 60 seconds can make or break a brand’s message.   For a marketer, it’s not only about crea

Photo by Pexels As you scroll on the clothing website, you explore the new releases section and say, “oh I like this shirt, let me add...

Photo By Khedgen Willis Why isn’t my website getting as many visitors and engagement? Are people even seeming the content I am posting?...

Image By Khedgen Willis The feeling of the sweet aroma you smell and the satisfying crunch you receive when eating your favorite bag of...

In a world dominated by big brands and their even bigger marketing budgets, how can a small business stand out? The solution isn’t a huge...

Since the beginning of the digital age emojis have solidified their spot as an essential form of communication. Whether you have an...