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Photo By Pexels Ever wondered how a company like McDonalds knows a new menu item will be a hit before it’s released? They don’t guess....

Photo By FirstCom Academy What if you could simplify your entire marketing strategy down to four essential steps? Good news, you can....

Photo By Pexels Have you ever thought of how brands like Nike  and Apple  manage to stay consistent? It’s something very simple, but not...

Photo by Pexels Struggling to know where to start when it comes to creating your website? Well, look no further, I am Khedgen Willis, and...

“Short form video isn't new - it has already changed the way we market in general. I'd say that what is trending in short-form now is low...

“More people are getting their information on the go, so packaging and distributing information, in both the form and on the platform your target audience prefers, is a must.

“Marketers potentially could view short- versus long-form content as a funnel. First, use short-form content to get consumers' attention...

“ Having short form video not just as a part of your marketing plan but emphasized in it gives you the best chance at keeping up with the...

"Short-form video has shifted digital marketing from polished and aesthetic perfection to authentic connection. The brands winning today...

Once upon a time, brands had 30 minutes of prime-time television to win over our hearts. Today, they have 15 seconds, but the difference...

Photo by Pexels As you scroll on the clothing website, you explore the new releases section and say, “oh I like this shirt, let me add...

Photo By Khedgen Willis Why isn’t my website getting as many visitors and engagement? Are people even seeming the content I am posting?...

Image By Khedgen Willis The feeling of the sweet aroma you smell and the satisfying crunch you receive when eating your favorite bag of...

In a world dominated by big brands and their even bigger marketing budgets, how can a small business stand out? The solution isn’t a huge...

Since the beginning of the digital age emojis have solidified their spot as an essential form of communication. Whether you have an...