4 Marketing Concepts That You Should Know

Are you unsure of where to start when it comes to learning new marketing skills? I have 4 concepts that are essential to know when implementing new techniques into your business strategy. When I first learned about them it provided a lot of insight on what it takes to be a professional marketer. The customer journey, buyer psychology, A/B testing, and website management are all an integral part of building a long-lasting brand. These concepts will make your marketing more strategic and effective.

Customer Journey

Understanding your customers journey should be at the top of your list. This is a sales funnel that visually outlines a potential customers journey from awareness of your product or service to making a purchase. The journey starts in this order Awareness, Interest, Evaluation, Intent, and then Purchase. This may seem straightforward, but most customer journeys are not linear.

Be sure to align the content you create to promote your business. Doing things like posting social media content or posting flyers outside can help create awareness for your brand. After generating awareness, you can design the journey you want the customer to follow to increase sales.

Buyer Psychology

Learning about buyer psychology is very important because it highlights why people buy things. It is the study of the conscious and unconscious mental, emotional, and cognitive processes that drive a person’s purchasing decisions. Many people buy things that make them feel good, things they can benefit from, and things they may have saw in social settings. 

One thing that helps buyer psychology are reviews and testimonials. Using social proof can create a sense of urgency in buyers due to people like themselves providing insight on how well they like the product or service. If you understand this technique, you can craft messaging that resonates and triggers an action within a potential customer.

If you want to learn more about buyer psychology, click here.

Website Management

Learning how to manage your website will help your brand be more visible to your target audience. When I first built this website, I was unsure how it would look and if visitors would like it. If you want to know where to start when creating a website, click here.

Once you have your website completed, it important to have your SEO for your target audience, a domain name that is eye-catching, and a seamless interface that coincides with a sales funnel.

Once those items are checked off, you’re to-do-list then you’re good to go. Always be sure to keep your website up to date so any information that a customer may come across is valid. Any changes you make can affect how your customer navigate your website and how they find product to purchase, trying different techniques can give you insight on what works best.

A/B Testing

When it comes to testing new things, utilizing A/B Testing will help you make data driven decisions on what works best. This is a method for comparing two versions of a web page, email, or other digital features to see which performs better on user behavior. You can test small features like moving around a purchase button, changing side bars and displaying information in different spots.

Some benefits of utilizing this technique is that it improves user experience, increased performance, and helps you learn what works best. It is important to only test one variable at a time and test for a 2-week period to prevent any skewed results

Conclusion

These 4 concepts will help you clearly define your marketing strategy and how to implement it. After I learned these concepts, it gave me a different perspective on what it takes to market your brand correctly. This is valuable information for someone new to the world of marketing. Now your task is to pick a concept and apply it to your business.