Does The Use of Emojis Elevate Your Brand?

Since the beginning of the digital age emojis have solidified their spot as an essential form of communication. Whether you have an iPhone or Android, this simple way of messaging has changed the way we interact with each other and how we perceive statements. This simple way of digital communication may display a playful approach when connecting to your audience, which poses the question, do emojis help or hurt your brand?

In 1999, Shigetaka Kur

ita created emojis that were apart of Docomo’s i-mode, a Japanese mobile platform. emojis can help by conveying emotion and increasing clarity on the message you may be trying to communicate.

Using emojis may help with Digital Marketing techniques, according to Lindsay Stein of CampaignLive, “64 percent of emoji users are willing to make purchases using emojis.

As more purchases are made digitally, emojis make consumers more inclined to make a purchase, but how may they hurt your brand?

Emojis may come across as unprofessional and unserious in the eyes of consumers. They are also up for misinterpretation, which makes context important when trying to connect with your audience.

“If your brand has a more sophisticated tone and style, using a smiley or laughing emoji might not be the best choice.” said Madison Breaux of Anyword.

Overall, there is no correct answer when it comes to using emojis to enhance your brand, evaluate your target audience and determine what works best for you.