Expert Insight From Rachel pierre
- Khedgen Willis
- Sep 29
- 1 min read
"Short-form video has shifted digital marketing from polished and aesthetic perfection to authentic connection. The brands winning today are the ones that know how to spark conversations and make their audience feel like part of a community through the use of TikTok, Reels, and Shorts. We're seeing a shift in engagement where having a visually appealing brand will only get you so far. It’s all about creating culture in real time and letting your audience see themselves in the story.”
To view the full article, click here....
Comments