The Blueprint for Lasting Reputation: A Masterclass with Dr. Eric Winkfield

https://video.wixstatic.com/video/a185f6_7f9ec169f89240cd8a531657cf63ac40/1080p/mp4/file.mp4

In a digital world dominated by algorithms, analytics, and noise, how do you build a reputation that actually lasts? In this exclusive masterclass, I sat down with Dr. Eric Winkfield, Vice President and Group Manager at M Booth and PRWeek 40 Under 40 honoree. From building a "reputation bank account" to navigating toxic comment sections and winning organic media on a $0 budget, Dr. Winkfield breaks down the exact PR blueprint that every modern creator and small business owner needs to survive and thrive. Hit play below to watch the full conversation.